VRAI, a brand synonymous with sustainable luxury in the jewelry world, has unveiled its latest creation, the 'Paperclip Tennis Bracelet,' offering a contemporary and environmentally conscious choice for discerning buyers. This innovative design reimagines the traditional diamond tennis bracelet with a distinctive paperclip chain, bridging the gap between sophisticated glamour and everyday versatility. The launch, strategically timed for Valentine's Day, reinforces VRAI's commitment to ethical practices by utilizing zero-emission, lab-created diamonds, which has garnered a loyal celebrity following, including fashion icons like Reese Witherspoon and Hailey Bieber.
Known for its exquisite craftsmanship and responsible sourcing, VRAI has been a preferred brand among Hollywood's elite. Celebrities such as Emma Stone, Jennifer Lopez, and Zoe Saldana have been seen adorning VRAI pieces, with Gwen Stefani even choosing a VRAI cross necklace for her wedding to Blake Shelton. This new 'Paperclip Tennis Bracelet' continues the brand's tradition of combining high fashion with a strong ethical foundation.
The California-based jeweler's new offering provides a fresh interpretation of a timeless design. The bracelet, priced at $1,800, features ethically sourced, lab-grown diamonds meticulously set in 14k yellow gold. Its paperclip-inspired chain links provide an adjustable fit and an open design, making it suitable for both formal occasions and casual ensembles. This adaptability ensures that the bracelet can be effortlessly paired with anything from a chic evening gown to a simple jeans and T-shirt combination.
VRAI's commitment to sustainability is central to its brand identity. All diamonds are created in the USA at a zero-emission foundry, which crystalizes greenhouse gases into rough diamonds using river energy. This process boasts a zero-carbon footprint and consumes significantly less energy compared to traditional diamond mining. Each diamond is then individually polished and linked by hand, ensuring maximal brilliance and quality, as stated by the company.
Customers can customize their 'Paperclip Tennis Bracelet' by choosing from four diamond sizes: petite, medium, large, or extra large, allowing for a personalized look that ranges from minimalist to a more prominent charm-like display. Various chain lengths are also available to ensure a perfect fit for different wrist sizes. The brand emphasizes that its designs are not exclusively for women, as evidenced by Joe Jonas recently sporting a VRAI tennis bracelet during a performance at the Hollywood Bowl.
Beyond the new paperclip bracelet, VRAI offers other stunning options perfect for special occasions. The 'Toi et Moi' necklace, translating to "You and Me" in French, features two VRAI-created diamonds, symbolizing the bond between partners, loved ones, or friends. This design, available in various diamond cuts and gold settings, caters to those looking for a meaningful gift.
Additionally, VRAI’s collection includes elegant 'Eternity Hoop' earrings, crafted with round brilliant VRAI-created diamonds in 14k solid yellow, white, or rose gold settings. These hoops come in 12mm or 18mm diameters, offering options for a subtle ear-hugging style or a more noticeable dangle. The brand highlights the unique clasp closure, designed to enhance light reflection, making these earrings a sophisticated addition to any jewelry collection.
VRAI’s ethos extends beyond just beautiful jewelry; it encompasses a dedication to the planet. The brand states that its pieces are designed to commemorate an eternity of love, not only for individuals but also for the environment, offering gifts that are both luxurious and responsibly produced.