Financial analyst Jim Cramer recently highlighted Apple's strategic maneuver in the artificial intelligence sector. Rather than heavily investing in its own AI infrastructure, Apple has opted to collaborate with Google, a move Cramer describes as the "greatest free ride." This decision comes amidst varied reactions from investors and analysts, some of whom expressed apprehension about Apple's perceived lag in AI development and potential delays in upcoming features like 'Apple Intelligence 2.0'. Despite these concerns, market experts from Wedbush and Evercore ISI have maintained positive ratings and price targets for Apple's shares, asserting that any recent stock pullback is unwarranted.
Tech Giant's AI Approach Draws Praise Amidst Market Scrutiny
In a recent development, financial commentator Jim Cramer, known for his insights on CNBC, expressed strong approval for Apple Inc.'s (NASDAQ:AAPL) approach to artificial intelligence. Speaking on February 26, 2026, Cramer highlighted Apple's unique strategy of partnering with Google for AI integration, rather than committing substantial direct investments in AI infrastructure. This perspective emerged as part of a broader discussion on 12 key stocks on Cramer's radar, where Apple's AI stance has been a point of contention among market observers.
While some investors and analysts voiced apprehension regarding Apple's apparent delay in rolling out proprietary AI features and the overall direction of its AI strategy, Cramer lauded the collaboration as a "masterstroke." He suggested that by leveraging Google's advanced AI capabilities, specifically mentioning "Gemini," Apple secures a significant advantage without incurring the massive expenditures typically associated with AI development. This alliance effectively provides Apple with a "free ride" in the competitive AI landscape.
Leading financial firms have weighed in on Apple's position. On February 17, Wedbush reiterated its "Outperform" rating for Apple, setting a share price target of $350. The firm acknowledged investor concerns about delays in Apple's AI features but contended that the subsequent dip in share prices was unfounded. Apple's stock has seen a 10% increase over the past year, remaining stable year-to-date.
Similarly, Evercore ISI reaffirmed its "Outperform" rating and a $330 share price target on February 11. They noted the possibility of delays for the March launch of 'Apple Intelligence 2.0' due to testing challenges. However, Cramer firmly reiterated his belief that Apple made the correct strategic choice by aligning with Google for its AI endeavors.
The market continues to observe Apple's trajectory closely, particularly as the tech world gravitates towards AI-driven innovation. This strategic partnership may prove to be a defining moment for Apple, demonstrating a novel way for established tech giants to navigate the rapidly evolving AI ecosystem.
This situation underscores the dynamic nature of the technology sector and the myriad ways companies can approach innovation. Apple's choice to collaborate rather than solely compete in the AI space could be a blueprint for other companies seeking to integrate cutting-edge technology without prohibitive costs. It challenges the conventional wisdom that every tech giant must develop all foundational technologies internally, suggesting that strategic partnerships can be equally, if not more, effective. This also highlights the growing interconnectedness of major tech players, even as they compete in various markets.