In Western Pennsylvania, farmers markets have become vibrant hubs where residents can access fresh produce. A standout initiative at PPG Plaza is led by Just Harvest, a non-profit organization that ensures everyone has access to nutritious food. This year, the organization has introduced an exciting enhancement: matching Supplemental Nutrition Assistance Program (SNAP) funds one-to-one at select markets. This move aims to increase accessibility to healthy foods for city residents. The Fresh Access program, launched in 2013, allows Just Harvest to bring tents to these markets, enabling community members to convert benefits into tokens accepted by vendors. Beyond this, Just Harvest offers numerous programs such as SNAP application assistance, Medicaid support, free tax preparation, and policy advocacy work.
Revolutionizing Food Accessibility with SNAP Matching
This year marks a significant milestone for Just Harvest as they implement a full SNAP match at eight out of fifteen farmers markets. Thanks to the city's Food Justice Fund, shoppers can now double their purchasing power when buying fresh fruits and vegetables. By aligning with the SNAP Retailer License, Just Harvest facilitates transactions between buyers and sellers, creating mutual benefits. Customers are thrilled to extend their budgets further simply by shopping locally.
The SNAP matching initiative not only empowers individuals financially but also encourages healthier eating habits. For instance, Gregory Manley, who works at the Jose Quiroz Farm, highlights the positive impact of token-based transactions. Each week, his farm brings a variety of fresh produce, which significantly boosts sales. This collaboration exemplifies how local farmers benefit from increased demand while providing essential goods to the community. The program’s success underscores the importance of protecting SNAP benefits during challenging times, inviting public participation and support for sustainable efforts.
Extending Support Beyond Farmers Markets
Beyond enhancing farmers markets, Just Harvest plays a pivotal role in assisting people with applications for various benefits like SNAP, Medicaid, and other government programs. Their comprehensive approach includes offering a free tax preparation service, ensuring no eligible individual misses out on financial aid opportunities. Furthermore, their commitment extends to advocating for policies that uplift marginalized communities, emphasizing long-term sustainability and equity.
Just Harvest's multifaceted initiatives aim to build resilient communities by addressing systemic barriers to accessing resources. Volunteers play a crucial role in sustaining these efforts, making it possible for neighbors to thrive. Whether through educational workshops or direct outreach programs, the organization fosters inclusivity and empowerment. Residents like Liz Calabro from Mediterra Bakehouse Market praise the collaborative spirit of these markets, highlighting how they foster connections between producers and consumers. By engaging actively with Just Harvest, individuals contribute to transformative change within their neighborhoods, ensuring equitable access to vital services and support systems for years to come.